Come Blab With Me On Friday, I’m going to attempt my first live chat on video streaming platform, Blab.im. I’d love if you could join me. (Details below) There’ll be no presentation, just a casual, informal chat. Assuming all goes well and we do, in fact, go live (!), I’d love to hear from you: How are […]
Do you take a spray and pray approach to social media? You know, you open accounts on every up-and-coming platform, then blast out updates and/or connection requests across them all (or at least, the main ones), whenever you can? (Don’t worry, this isn’t a trick question. Blog posts that open with trick questions always put […]
How do you really know if your time on social media is well spent? How can you truly tell if your strategy is working for you? How do you decide when it’s worth spending your hard-earned cash on a software upgrade, assistant, or other forms of support for your online marketing? The answer to all […]
We’re still on ideal buyers today, translators, but I promise a change of topic tomorrow! The reason our buyers warrant so much time and energy is because if you’re clear on who they are, I believe your social media planning will be a walk in the park. My experience Once I’d found my first translation […]
Yesterday was about understanding the buyer’s journey. Today is about understanding your sales funnel, and linking it to your social strategy. In other words, same thing but from a different angle But one that’s still worth pursuing, so bear with me. So what’s a sales funnel, and why does it matter to me as a […]
Most of us use social media to connect with our peers, and rightly so. There are lots of benefits to this, and it’s relatively easy because we can imagine who we are reaching out to. Before ever having met them, we can picture the kind of educational experiences they’re likely to have had, we can make an educated guess about […]
Everyone can find 15 minutes in their day for online marketing. But not everyone can make sure those 15 minutes have a tangible effect on their business. Here’s how you can.
My social media marketing is due some TLC. Follow along in October as I get it sorted! My social presence is pretty shabby at the moment. My Twitter is hit and miss, there are tumbleweeds rolling through my Facebook page, and frankly, all the mismatched graphics hurt my eyeballs. It’s time to apply the Sarah Dillon brand of social spring clean 😉 […]
Some of the best translators I know don’t have a degree in translation, so they are certainly not a requirement to becoming a translator. However, an increasing number of newcomers to the profession are opting to pursue a formal (usually postgraduate) qualification in the field. So when translator Lloyd Bingham put out the following call […]
Here’s a high-level look at some of my impressions of the 53rd Annual Conference of the American Translators Association (ATA), held in San Diego 24 – 27 October 2012.